I was just at the right place, at the right time. I was heading to Midsayap recently on board the van of my friend. Since he knew that I’m looking for human interest pictures, he just navigates his van at a speed of about 40-50kph so that it would be quick for us to halt should we’d spot some interesting subjects. That’s always our drill whenever we travel together. He knows what I need, he knows how to spot human interest pictures,too. He’s an experienced driver, he has been ferrying journalists , especially TV crews, around Mindanao during major events — war, disaster,etc. As we were approaching, the junction of Paco (Kidapawan City) and Pres. Roxas, he slowed down to allow some motorcycles to cross the highway. Besides, there were barricades on the side of the road. First, the construction of a gas station at the corner caught my attention. And then the giant billboard. In my mind, what is this giant billboard doing here. When I turned my head to see what’s on that bill...